Meta’s AI agent Muse lands on Apple Watch and Android Wear OS

Meta announced Monday that Muse, its consumer AI agent, is now available on the Apple Watch and on Android's Wear OS. With the wearable release, users can interact with the assistant through voice calls, text messages, or dictation directly from their smartwatch — Meta framed the launch with a short promotional post describing the agent as one that "works around the clock, and now on your wrist."

The smartwatch rollout arrives roughly a month after Meta shipped a dedicated iPad app for Muse. The assistant first appeared on the App Store in September, and the company's rapid spread across Apple devices points to an explicit strategy: making Muse a central fixture of Meta's consumer ecosystem rather than a single-platform app.

Muse enters a crowded field of dozens of consumer-facing AI agents competing for user attention. Like many rivals, it can connect to user accounts to manage email, meetings, and bills, and it handles tasks such as booking reservations, ordering groceries, setting goals, and completing purchases. Users can also customize their Muse avatar to resemble a person, an animal, or another kind of character.

Despite being a young product, Meta has been shipping capabilities quickly. A few days ago it launched Spaces, which it describes as "custom experiences" — topic-specific conversations that act as mini apps built on the fly. They appear in the Muse sidebar and open a focused exchange where the agent works toward a particular goal on the user's behalf. Last week, Meta also rolled out video chat with the Muse avatar for users in the U.S.; the avatar uses "subtle expressions and gestures" matched to the tone and context of the exchange, though Muse does not actually see users — it can hear them and respond in real time.

Muse's early traction is measurable. Shortly after launch, it became one of only 12 mobile apps to exceed 10 million U.S. downloads within their first 40 days on the App Store — a list of 11 others includes Meta's own Threads, which reached the mark most recently in July 2023.

What remains open is how wearable form factors change the agent's role. It is unclear how much of Muse's account-connected work — bills, grocery orders, purchases — users will actually initiate from a watch screen versus a phone, and whether Spaces and avatar video chat will land on wearables or stay anchored to larger displays. Watch also for whether the U.S.-only restriction on video chat expands, and how Meta's download pace holds as competition among consumer agents intensifies.